Signorbet, an online sportsbook and casino operator, has completed a content licensing arrangement with 1X2 Network, one of the biggest providers of online casino products, such as slot games and card games. This particular partnership will allow Signorbet to offer to their users slot games from 1X2 Network’s Iron Dog Studio, a game and content developer.
This is Signorbet’s second major gaming deal in the span of two months. ELLA DON/Unsplash
Some of the titles that will be available for Signorbet are Pirate Kingdom Megaways and the newly launched Asgard Megaways. 1X2 Network will also license the Book of Ba’al. This new genre of games has picked up lots of traction in the Italian market in the last few years, which makes this a perfect match for Signorbet. The head of casino at Signorbet Cristiano Azzolini Di Maggio echoedthis view.
“Our players expect the best online casino content in the market, and that is why it was important for us to partner with 1X2 Network and add titles such as Wolf Strike and Book of Ba’al to our growing game portfolio. It is integrations such as this that have led to Signorbet becoming the go-to online casino destination for players in Italy, and with 1X2 Network now added to our content mix, long may that continue.”
Signorbet’s timely execution of this licensing agreement will further bolster its packed casino content platform, which already includes games such as Blood Queen, Coffee Magic, 40 Treasures, Creepy Circus and the Book of Dead. It has a strong content offering for its users, which allows the operator to increase recurring revenue earned from topical slot games, such as the ‘Book of’ genre, which it has paid increased attention to for the Italian region recently.
Signorbet’s standing in Italy
Signorbet has significant competition in this market considering the regulated nature of gambling in Italy, which allows certain operators to flourish. Italy, being a sport-loving country, has also embraced sports betting and gambling in the last few years, which in turn has helped the state increase the overall tax input. Operators such as Signorbet have allowed B2B providers like 1X2 Network to holistically engage users across Europe, as mentioned by Giulia Bianco, who is the country manager for Italy, Spain, Latin America, at the 1X2 Network.
“We continue to focus on partnering with operators in regulated markets, and this deal with Signorbet further establishes 1X2 Network as a leading casino content provider in Italy. Iron Dog Studio and 1X2gaming have both cracked the code when it comes to developing slots and table games that engage and entertain, and it’s great to see our titles now stocked in the Signorbet lobby and for its players to enjoy the thrills and big win potential they deliver.”
Second major deal for Signorbet
Last month Signorbet had signed another provider, CT Interactive , to further expand its slot offerings to users in Italy. That deal included more than 40 titles, such as Lucky Clover and Chilli Fruits. Some of these games are live on the Signorbet slots page.
With this deal along with the newly-signed content partnership with 1X2 Network, Signorbet are well-positioned to capitalize on a busy season ahead for both sports betting, which will push more users towards their ancillary offerings, such as slots and table games. Director of Signorbet Antonio Distante said that the white-label deal will leave the company in good shape to improve casino revenue.
“Slot Plus Srl is happy to welcome CT Interactive, first among all Italian operators, in Signorbet.it and other own white labels’ lobby. We have always paid great attention to new and emerging providers, and this go-live is proof of this. We are sure that our customers will appreciate the quality of CT Interactive slots.”
That deal marked an aggressive expansion for Signorbet, especially considering CT Interactive is a relatively new player in the market. The CT Interactive games that were licensed to Signorbet were handpicked to ensure they fit well into the culture and taste of Italian users. CT Interactive’s Head of Business Development for EMEA Milena Tsankarska mentioned that the deal was done considering it was mutually beneficial.
“CT Interactive is proud of the launch of its games in the Italian market. The significant move for our business growth is in sync with the company’s expansion strategy in the European regulated markets. This partnership shows that our brand is well-recognized, and there is a demand for our products and services. I believe that this collaboration will be mutually beneficial for both sides.”
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