Gambling technology company Playtech announced Wednesday it has welcomed the latest arrival to its iPoker Italian network, with one of Italy's largest operators, Lottomatica. The firm joins the network following the launch of Goldbet.it earlier this year.

Part of the Gamenet Group, Lottomatica has “a long history and strong heritage in the Italian market,” notes Playtech, ranking in the top five Poker operators in Italy for both 2021 and 2022 to date.

In a press release, Marat Koss, VP of Interactive Gaming at Playtech, commented: “We're very proud to be welcoming one of the most established brands in the Italian market to the iPoker network.”

Our Italian network is enjoying significant expansion this year, and we believe Lottomatica's decision to choose Playtech as its new provider reflects our commitment to the Italian market, our Poker product and network, and of course the wider vertical,” Koss added. “We are looking forward to a long and successful partnership with one of Italy's biggest operators.”

Alessandro Fiumara, Managing Director Betting & Digital Italy at Lottomatica, also commented: “We are delighted to be partnering with Playtech and joining the largest iPoker network in Italy. With a long history of investment in and expansion of the Poker market in Italy and worldwide, we firmly believe Playtech's ambition and long-term vision for Poker make them the ideal choice of provider.”

“With over 50 years of experience between us, Playtech and Lottomatica are a natural partnership, and everyone here is very much looking forward to continuing to develop our business together,” Fiumara concluded. 

This is not the only Playtech announcement for the month. Earlier this week, Playtech and iGaming brand Mansion announced an alliance to launch in new markets and strengthen their existing relationship “as long-term strategic partners.” As part of their agreement, Mansion will launch with Playtech in Ontario, via Mansion Ontario Holdings.

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