24/09/2023

Casino entertainment provider Play’n Go noted that the UK is a strategic market for the company, with the deal with Kindred said to be an important milestone in its journey. It is now active in over 25 regulated jurisdictions across the world.

Players at 32Red can now access Play’n Go titles such as Book of Dead, along with UK-facing titles like MegaDon, Boat Bonanza and Shamrock Miner.

The group added that the launch builds upon a “long and fruitful relationship” between the two parties, who have worked together for several years across many regulated markets.

“Partnering with 32Red is yet another major coup for Play’n Go, as we join forces with one of the UK’s powerhouse gaming brands,” said Anna Mackney, Regional Director, UK, Play’n Go.

“This is a strategic partnership between two forward-thinking and customer-focused businesses. We’ll be working together closely to make sure we deliver for players.”

Adam Newnham, 32Red Commercial Operations Manager, commented: “We’ve seen the success other Kindred Group brands have enjoyed with Play’n Go over the years, so it became a priority for us to bring these classic titles to our players in the UK. 

“With an exciting pipeline of content lined up for the coming months, we’re looking forward to providing more of the best of Play’n Go content to 32Red’s customers.”

Last month, Play’n Go signed an agreement with SKS365 in Italy. Through the deal, SKS365 has become the latest operator to bring its games to players in the country.

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