ParlayBay has established a content-integration agreement with platform provider BlueOcean Gaming.

As part of the agreement, ParlayBay will incorporate its entire games portfolio onto BlueOcean Gaming’s platform, giving the provider an increased reach thanks to BlueOcean Gaming’s network of partners.

BlueOcean Gaming will gain access to ParlayBay’s STREAK, BOSS, GEKKO, CUT, GREYHOUND and RUSH titles, giving more players a game-changing sports betting experience, with a smooth and eye-catching UI/UX-focused design that focuses purely on the user.

PARLAYPOWERS, a set of promotion tools for player acquisition and retention, will also be provided in early 2023, including feature freebets, earlybird bonuses, cash drops and much more.

Patrick Nordwall, CEO at ParlayBay, said: “We’re delighted to have reached this partnership with BlueOcean Gaming, a company that shares our vision for innovating in iGaming.

“BlueOcean Gaming is one of the most recognised aggregators in the market and has a sublime and efficient platform that perfectly complements our fast-paced titles.”

Dejan Jović, CEO at BlueOcean Gaming, added: “We’re always on the lookout for exciting additions to our platform and with ParlayBay’s unique approach to sports betting, we’re confident we’ve made the right choice.

“They offer an experience that guarantees an increase in player engagement, which is something that will please our operators in their respective markets.”

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