The National Basketball Association (NBA) has become the latest major sports organisation to join the American Gaming Association’s (AGA) “Have A Game Plan. Bet Responsibly” public service campaign.

Under the arrangement, the NBA will work with the AGA to educate basketball fans about responsible sports betting by providing turnkey resources for use by the league’s 30 teams.

Campaign content for the initiative will include a range of in-venue, broadcast, digital and social media activations.

Read the full story on iGB North America.

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