Thanks to the rise of social media over the last decade, a new brand of celebrity has emerged. Influencers were once everyday people who managed to leverage the power of the internet to become famous. When these people tell their followers about something, the people who are subscribed to the content usually listen.
Influencers are having an increasing impact on the world of marketing, and many brands are now leveraging their power to attract customers. Operators in the online casino industry may need to make use of influencers as well.
Bonus codes in streamer content
One of the main ways that online casinos attract players in the first place is through offers and bonuses. For example, the Betfair casino promotions include a deposit bonus, along with a free spins deal. The brand also releases bonus codes sometimes, which players can access through affiliate pages. These are special series of numbers and letters that can be applied upon registration to get access to unique promotions that can’t be found anywhere else.
Bonus codes could be the best way to make use of influencers. Online casinos could release special offers through people’s streams on platforms like YouTube. These could come recommended by the influencer, who posts links for their viewers to follow to find the site. There would be a sense of exclusivity around an offer like this, as it would only be available to people who pay close attention to the stream and listen to the code.
According to SheerID, 94 percent of Americans want exclusive offers, so this is something that could easily work for online casinos. There are plenty of people who watch casino-themed content online, and these viewers would be interested in getting unique codes.
Influencers could promote games on sites
Some of the world’s biggest brands are now inviting influencers onto their sites to help with the promotion of products. For example, Kolsquare has noted how Amazon now has an influencer program that mostly involves using famous social media stars on live streams. E-commerce sites see live streaming as one of the next major sensations in the industry, as it allows consumers to interact and ask questions about the things on sale.
In the same way, online casinos could employ well-known online casino influencers to join their sites to promote games. This could involve introducing a live streaming section to the site that’s dedicated to top influencers playing games live. Sites could use this method to let people know about new titles and give them the incentive to play them. It would be helpful for a lot of players, especially those who have never played games before and are not sure about the rules. They could give a lot of useful advice to keep players engaged.
There’s no doubt that the influence of influencers on the modern entertainment scene is growing. Online casino operators should leverage their power by forming partnerships with them. They could be used to promote casino codes on their own streams, or they could host live streams on online casino pages.
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