Golden Matrix launches MEXPLAY to enter Latin America
The company’s new online casino will enter the market under the name MEXPLAY. The casino will include a sportsbook and a wide span of slots and table games to offer attractive prizes to players. Those players that are familiar with the tournament competition prizes offered by RKings in Great Britain will be able to frame a picture about the MEXPLAY tournament competition prizes as both brands are operated by Golden Matrix Group Inc, an established gaming technology company based in Las Vegas, NV.
Extending the B2C footprint:
Golden Matrix Group Inc is a company that develops and owns online gaming IP and builds B2B gaming platforms for its international customers . The new venture is another major step of the company to expand its B2C footprint, according to CEO, Brian Goodman:
“The recently acquired B2C operations of RKings now account for over 50% of our revenues and over 50% of our profits; similarly, we now expect important contributions to revenue and profit growth from our operations in Mexico.”
New launch is unique to Mexican gaming:
Goodman continued: ”While MEXPLAY offers many traditional and popular online casino games and a sportsbook, it also incorporates the added excitement of the tournament business, which is unique to Mexican gaming and should attract considerable player interest and participation.”
The fact that MEXPLAY ’s content will be available in both Spanish and English supports the argument. Also, the Company’s platform will be accessible via both desktop and mobile applications.
Stepping stone for strategy implementation:
The November 1st launch will be the first step taken by Golden Matrix on its way to expand its B2C business across the Latin American market. The company expects MEXPLAY to be the stepping stone for the implementation of this strategy. The prospects of the Latin American market are exceptionally bright as analyses consider it the most attractive market for the entire gambling industry.
Enticing market prospects:
According to reports, Latin American betting market is estimated to grow by around 2 billion USD within the 2020-2025 time span, i.e., from USD 1.3 billion in 2020 to USD 3.4 billion in 2025. The online gross gaming revenue in Latin America was around USD 400 million in 2020. Now, it is expected to reach around USD 2.6 billion by 2025.
Golden Matrix recognized the market potential. Therefore, according to the their CEO, the Mexican casino launch will be the milestone for the company to focus on entering other Latin American markets where gaming is regulated.
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