Home > Strategy > M&A > 888Africa accelerates expansion with BetLion acquisition
888’s African joint venture has acquired BetLion, the gaming operator established by Victor Chandler in 2017, for an undisclosed sum.
Nairobi-based BetLion brings new local talent and a highly localised front-end, supported by a bespoke product and platform to 888Africa.
It currently holds licences in Kenya, Zambia and the Democratic Republic of Congo. This helps further scale 888’s African business as well as adding more than three million registered customers the operator said.
“This acquisition is a critical step as we aim to create truly unique betting and gaming experiences to players across Africa,” 888Africa chief executive Christopher Coyne commented. “The talent and technology at BetLion is perfectly suited to our growth model and ambitions, and will help to further strengthen our offering as we look to build market-leading positions across Africa.
“We also look forward to working with our new colleagues and introducing new customers to our local brands.”
More to follow.
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